Business Model Canvas

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The business model canvas is a practical tool that helps us understand, design and activate a new business concept. 

At Fundamental Group we deploy the business model canvas in three ways: a wall poster, a desk-ready worksheet and as a digital APP.

Co-created by 470 practitioners from 45 countries, the business model canvas has become a global standard.

The tool provides structure and a series of thought provoking questions that combine to ensure you carefully consider each fundamental component of a business.