SWOT

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At Fundamental Group, we enjoy the challenge of helping you apply common tools in a carefully crafted uncommon way. The classic SWOT analysis is a good example.

Articulating your organisations’ strengths, weaknesses, opportunities and threats requires not only research but also the discipline to express it in fewer bullet points that have real meaning, real pragmatic natural meaning to the audience.

Once a classic SWOT 2x2 analysis is complete, imagine doing a pivot from this good research into an insightful action planning SWOT 3x3 framework. This action plan is less common and very powerful.

A SWOT 3x3 asks you to take into consideration the intersection between -- a strength and an opportunity, a strength and a threat, your considered weakness and an opportunity and your considered weakness and a threat.